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CROP Infrastructure (CSE:CROP) is developing a new cannabis-infused line of soft drinks.

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Called 'CANNA DRINK', the beverage will be developed to be a zero calorie, non-GMO, ketogenic-friendly line of soda pop, and will include tea and coffee versions.

Additional Information:

Company: CROP Infrastructure
Website: http://www.cropcorp.com
Stock Symbol: CSE: CROP
Date Published: Sep 13, 2018
Transcript: Available

Video Transcript:

I’m Samantha Deutscher for Investmentpitch Media

CROP Infrastructure is developing a new cannabis-infused line of soft drinks.

Called 'CANNA DRINK', the beverage will be developed to be a zero calorie, non-GMO, ketogenic-friendly line of soda pop, and will include tea and coffee versions.

According to a March 2018 report by Grand View Research, Inc., the global carbonated soft drinks market was worth US$392.6 billion in 2016 and is projected to reach US$605.6 Billion by 2025.

Michael Yorke, CEO, stated: "The cannabis-infused beverages market has attracted the attention of world class beverage companies as legalization spreads. We see it as a tremendous opportunity for CROP Infrastructure's branding & IP portfolio and as an axillary opportunity for each of our cultivation tenants globally.”

The soft drink market is also going sugar free.

Studies from the World Health Organization have shown that a simple can of carbonated soda drink can contain over 40 grams of sugar, equivalent to 10 teaspoons of table sugar.

As an example, Britain's sugar tax has forced many soft drinks companies to re-evaluate the sugar content of their soft drinks and are developing new low or reduced-sugar beverages with additional claimed health benefits, in response to consumer demand.

Michael Yorke, CEO, added: "Functional beverages are a new class of products that offer beyond basic nutritional ingredients including vitamins, minerals, herbs, amino acids and probiotics. We believe that cannabis's medically known benefits will enhance our own formulations, so we are bang on target with our CANNA DRINK line."

CROP is primarily engaged in the business of investing, constructing, owning and leasing greenhouse projects as part of the provision of turnkey real estate solutions for lease-to-licensed cannabis producers and processors.

The company's portfolio of projects includes cultivation properties in California, Washington State, Nevada, Italy, and Jamaica and a joint venture on West Hollywood and San Bernardino dispensary applications.

CROP has developed a portfolio of 16 Cannabis brands and has US and Italian distribution rights to a line of over 55 cannabis topical products from The Yield Growth Corp.

CROP Infrastructure, which began trading on the CSE on March 13th, is trading at $0.35.

For more information, please visit the company’s website at www.cropcorp.com, contact Michael Yorke, CEO, at 604-484-4206 or email info@cropcorp.com.

I’m Samantha Deutscher for Investmentpitch Media