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New York based SeeThruEquity has initiated coverage on FitLife Brands (OTCQB: FTLF)

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SeeThruEquity gives the company target price of $4.42, a premium of 66% to the $2.66 price on August 19th, the day the report was issued. FitLife is a leading provider of nutritional supplements for health conscious consumers, which they market under several brand names.

Additional Information:

Company: FitLife Brands
Website: http://www.fitlifebrands.com/
Stock Symbol: OTCQB: FTLF
Date Published: Aug 28, 2014
Transcript: Available

Video Transcript:

I’m Samantha Deutscher for Investmentpitch.com

New York based SeeThruEquity has initiated coverage on FitLife Brands, symbol FTLF on the OTCQB.

SeeThruEquity gives the company target price of $4.42, a premium of 66% to the $2.66 price on August 19th, the day the report was issued.

FitLife is a leading provider of nutritional supplements for health conscious consumers, which they market under several brand names.

Under the NDS brand, the company provides products for increased calorie burning, body toning, weight maintenance, general health and overall well-being.

The company’s PMD sports nutrition line offers precision formulations for professional muscular development.

The SirenLabs products provide performance enhancing supplements for fitness enthusiasts.

The CoreActive line, which is sold directly to athletic facilities, gyms and independent retailers, provides essential support for accelerated fitness and nutrition goals.

Under the NDS brand, the company markets over 50 different products through General Nutrition Centers, better known as GNC locations.

Including its corporate owned stores, GNC is the largest specialty retailer of nutritional supplements, operating around 8,600 locations in the U.S. and internationally.

More than 800 GNC franchise locations across the U.S. and 300 international franchise locations across more than 10 countries carry FitLife’s products, positioning the company as the number one vender in the GNC franchise distribution network in the U.S.

Its current penetration within the GNC franchise system stands at 80% in the U.S. and less than 20% internationally, providing a huge untapped market opportunity.

In addition, its recent efforts and plans to tap into the vast GNC corporate owned stores provide substantial incremental growth opportunities.

According to the Nutrition Business Journal, the U.S. nutritional supplements market during 2012 was worth about $32 billion and expected to double to $60 billion by 2021.

The sports nutrition market accounted for $4.7 billion and was expected to be the fastest growing category, expected to grow an average 9% annually.

The report stated: “The company has had a successful track record of continually developing new
formulations of its products over the past few years and generally plans to introduce on average 8-10 new products/formulations every 6 months with 25% of annual sales expected from such new product introductions. We view FitLife as a high-risk/high-reward investment opportunity in the nutritional supplements space.”

The company currently trades at $2.85, well below the $4.42 target price, and with 8.2 million shares outstanding, the company is capitalized at $23.4 million.

For more information about FitLife, please visit the company’s website www.fitlifebrands.com.

The company’s public relations is handled by David Mossberg at Three Part Advisors, who can be reached at 817-310-0051.

For more information about SeeThruEquity or to obtain a copy of their research report, please visit the company’s website www.seethruequity.com or contact Ajay Tandon, Director of Research, at 646-495-0939 or email ajay@seethruequity.com.

I’m Samantha Deutscher for Investmentpitch.com
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